Normanton Park
Project Details
Project Name: Normanton Park
Development Company Name: Kingsford Huray Development Pte Ltd
Joint-Venture Partnerships: N.A.
Architect: P&T Consultants
Main Contractor: China Jingye Engineering Corporation Limited (Singapore Branch)
CONQUAS Score: N.A.
Location: Rest of Central Region
Total Gross Floor Area (sqft): 1388099
Number of Residential Units: 1862
Type of Area: Strata
Description of Project: Normanton Park is a residential development comprising 1,840 apartment units, 22 2-storey strata terraces and eight commercial units. The name Normanton Park was retained to pay homage to the rich history and heritage of the former condominium with the same name which was previously built as a home to military commanders and officers in 1977 on the same site.
Normanton Park has a total of nine 24-storey residential towers strategically encircling several large pool facilities, as well as 22 strata terraces with adjoining pool access. As such, most units will get to enjoy pool views. In addition, all residential towers are elevated 18.8 metres above ground level, possibly commanding views of Singapore Downtown, Southern Ridges or the southern coastline. With a host of nature-themed facilities and lush landscaping blending into the adjacent 47-hectare Kent Ridge Park, Normanton Park will be surrounded by greenery from the inside to outside. Greenery and water bodies occupy about 60% of Normanton Park’s ground-level common area. Normanton Park has about 110 lifestyle facilities providing a wide range of recreation and relaxation options.
Official Project Website: https://www.normantonpark.com.sg
URL for Virtual Tour: https://my.matterport.com/show/?m=spTmvvexiW6
Completion Status: Building Under Construction
Unit Allocation
Property Category: Condominium / Apartment
1 Bedroom: 552
2 Bedrooms: 598
3 Bedrooms: 529
4 Bedrooms: 137
5 Bedrooms or more: 46
Images
Landscape Excellence
Landscape Aesthetic Values: Normanton Park has a total of nine 24-storey residential towers strategically encircling several large pool facilities, as well as 22 strata terraces with adjoining pool access. As such, most units will get to enjoy pool views. Normanton Park is also designed with a host of nature-themed and water-based facilities, and has lush landscaping that blends into the adjacent 47-hectare Kent Ridge Park. In all, greenery and water bodies will occupy about 60% of Normanton Park’s ground-level common area.
Social & Cultural Values: Normanton Park is the first and blockbuster launch of 2021 in terms of project size (1,862 units) and also in range of offerings (1- to 5- bedroom apartment units and penthouses, 2-storey strata terraces and commercial units). With that, Normanton Park offers a large number and wide range of units for various demographics of purchasers seeking homes near the existing business parks and the upcoming Greater Southern Waterfront which will gradually be transformed into the new major live, work and play gateway of southern Singapore.
Liveability & Wellness: Normanton Park has about 110 lifestyle facilities providing a wide range of recreation and relaxation options. Upon entering Normanton Park, there will be several Arrival facilities such as the Main Drop-off, Sky Bridge, Lantern Trail and The Grand Walk. Tranquillity facilities include Waterside Pavilion, Sky Pavilion, Alfresco Pavilion, Chill-out Lawn, Serene Lawn, Waterfront Lawn, Dining by The Woods and Kid’s Dining. To work up a good sweat, there are Vitality facilities such as Aqua Gym, Botanical Outdoor Fitness, 50m Lap Pool, 150m Pool, Basketball Court, Outdoor Trampoline, Yoga Lawn, Adventure Playground, Toddler’s Playground and more. Those seeking wellness amidst nature can look out for Sensory facilities which include Amazon Island, Bamboo Grove, Vertical Forest, Rainforest Corridor, Herb Garden, Firefly Garden, Sensory Trail, Spa Valley, Zen Garden and more.
Green Plot Ratio: 8.64
Landscape Replacement Area (LRA): 80.82%
Biodiversity and Habitat Creation: Native species 5%, Pollinator friendly species 3%
Design Excellence
Design Concept: Normanton Park is designed to take close-to-nature home living to the next level by being a park within a park. To achieve that, Normanton Park is designed with a host of nature-themed facilities and with lush landscaping that blends into the adjacent 47-hectare Kent Ridge Park to surround Normanton Park with greenery from the inside to outside. In all, greenery and water bodies will occupy about 60% of Normanton Park’s ground-level common area.
Exterior Aesthetics: Normanton Park has a total of nine 24-storey residential towers strategically encircling several large pool facilities, as well as 22 strata terraces with adjoining pool access. As such, most units will get to enjoy pool views. In addition, all residential towers are elevated 18.8 metres above ground level, possibly commanding views of Singapore Downtown, Southern Ridges or the southern coastline. Normanton Park has about 110 lifestyle facilities providing a wide range of recreation and relaxation options.
Interior Aesthetics & Finishes: All units are equipped with smart home features as well as quality home appliances and fittings. 230 of the 1-bedroom and 2-bedroom units (representing about 12% of total number of units) include a study.
Facilities: Arrival: Main Drop-off, The Grand Deck, Entrance Court, Sky Bridge, Lantern Trail, The Grand Walk
Tranquillity: Open Plaza, Lantern Pavilion, Chill-out Lawn, Dining by The Woods, Family Dining, Outdoor Dining, Alfresco Pavilion, Family Pool Lawn, Kid’s Dining, Family Cabana, Waterfront Lawn, Boutique Lawn, Spill-out Lawn, Rolling Lawn, Serene Lawn, Amicable Pavilion, Waterside Pavilion, Sky Pavilion, Stream Pavilion
Central Pavilion, Oasis Pavilion, Tea Pavilion
Japanese Pavilion, Cove Pavilion, Western Pavilion, Feature Courtyard, Central Courtyard, Function Rooms, The Bridge, Rejuvenating Pavilion
Vitality: Gym, Outdoor Table Tennis, Executive Pool Deck, Tennis Court, Botanical Outdoor Fitness, Outdoor IPPT Station, Fitness Pavilion, Kid’s Water Play, Kid’s Pool, 50m Lap Pool, Central Deck, Family Pool, Wellness Pavilion, Aqua Gym, Lap Pool Deck, Therapy Pool, Infinity Deck, Adventure Playground, Outdoor Trampoline, Poolside Deck, Yoga Lawn, Putting Green, 150m Pool Deck, 150m Pool, Poolside Pavilion, Pool Stream, Basketball Court, Stream-out Deck, Tai Chi Lawn, Toddler’s Playground, Aqua Foot Reflexology, Cove Deck, Cove Pool, Water Bed, Chess Garden, Changing Room
Sensory: Forest Corridor, Botanical Pavilion, Botanical Walk, Vertical Forest, Tropical Pool, Tropical Forest Walk, Botanical Lawn, Hammock Garden, Amazon Island, Tropical Pavilion, Palm Grove, Lake Corridor, Amazon Lawn, Amazon Valley, Maze Garden, Forest Trail, Spice Garden, Bamboo Grove, Island Pavilion, Forest Pavilion, Rainforest Corridor, Rainforest Deck, Heliconia Walk, Herb Garden, Sensory Trail, Plumeria Court, Firefly Garden, Fern Garden, Fern Deck, Tropical Courtyard, Stream Trail, Spa Valley, Spa Seats, Water Stream Pavilion, Zen Garden, Swing Garden, Amazon Bridge, Botanical Deck
Maintainability: Normanton Park will have gondola mounts for façade washing/repairs as well as catwalks for services.
Design Considerations for Unit Layouts: Normanton Park is one of the biggest private residential developments to launch in 2021 offering a total of 1,862 units with a wide range of unit configurations (1- to 5- bedroom apartment units and penthouses, 2-storey strata terraces and commercial units) to cater to various household sizes and housing needs/investment. The units also boast efficient layouts that cleverly maximise space usage.
Sustainability Excellence
Ecological & Environmental Values: Recycling collection bins will be provided in Normanton Park to encourage reusability. There will be a host of nature-themed facilities in Normanton Park which encourages biodiversity, beautify the environment and offer recreational green spaces. The landscape is also extensively designed with lush greenery to promote environmental friendliness as well as reduce daytime temperature, and will also blend into the adjacent 47-hectare Kent Ridge Park.
Environmental Friendliness: Normanton Park will be equipped with energy-efficient lighting systems in the common areas, utilise energy-efficient design and control of ventilation systems in its carpark, and provide energy-efficient air-conditioners as well as WELS-certified water fittings for units. Sustainable building materials and products certified by the Singapore Green Building Council and the Singapore Environment Council will be used in the construction of Normanton Park.
Green Mark Score: Normanton Park is Green Mark Certified.
Innovation Excellence
Use of Technology: Normanton Park will be equipped with energy-efficient lighting systems in common areas, utilise energy-efficient design and control of ventilation systems in its carpark, and provide energy-efficient air-conditioners as well as WELS-certified water fittings for units.
Relevance to Community: The energy and water efficient features in Normanton Park will enable residents and guests to save water and electricity as well as play a part in environmental conservation.
Marketing Excellence
Marketing Objectives: Normanton Park seeks to provide close-to-nature home living and to be a park within a park. Normanton Park also seeks to respect and pay homage to the rich history and heritage of the former condominium on the same site but yet usher in a new beginning for the development.
Primary Target Audience: The target audience of Normanton Park are PMEBs working in the CBD area, couples without children, families, retiree couples, expatriates/foreigners, and investors.
Marketing Strategy: To be a park within a park, Normanton Park is designed with a host of nature-themed facilities and with lush landscaping that blends into the adjacent 47-hectare Kent Ridge Park to surround Normanton Park with greenery from the inside to outside. In all, greenery and water bodies will occupy about 60% of Normanton Park’s ground-level common area. The name Normanton Park was retained to pay homage to the rich history and heritage of the former condominium with the same name which was previously built as a home to military commanders and officers in 1977 on the same site.
Deployment of Marketing Technology: Digital marketing including online advertorials, web banners and electronic direct mailers were utilised to reach out to prospective homebuyers. In addition, marketing agents use virtual reality tours as well as live streaming to engage prospective homebuyers who do not wish to come down to the show gallery due to Covid-19 curbs or virus transmission concerns. Teleconferencing software Zoom and other electronic tools were also used in the balloting and booking of units. Electronic sales and legal documents were also adopted for various parties to electronically sign and endorse to avoid physical contact and meet-ups.
Promotion: Promotional campaigns involving print advertisements, online advertorials and web banners were carried out in first-tier media such as Straits Times and Lianhe Zaobao as well as property portals such as EdgeProp and PropertyGuru. The appointed marketing agencies of Normanton Park also executed their own social media campaigns. An overseas promotional campaign was also carried out in China to capture the overseas market.
In conjunction with the launch of Normanton Park, a lucky draw was organised where 10 units of Mercedes-Benz A-Class 180 Hatchback Style with 1.4L engine will be given away as prizes to the winners. Purchasers and their respective licensed real estate salespersons of the first 800 units sold at Normanton Park who meet with eligibility conditions will be entitled to participate in the lucky draw.
Value-added Services: Normanton Park has 22 2-storey strata terraces (The Villa Collection) with direct pool access and a private parking lot each. In addition, Normanton Park has eight commercial units comprising seven shop units (in sizes of 43 sq m and 44 sq m) and one restaurant unit with a size of 104 sq m. About 12% of the total number of units in Normanton Park will include a study which is suitable for working from home brought about by the Covid-19 pandemic.
Showflat Excellence
Space Utilisation: Upon entering the show gallery, visitors will need to walk along a short path with walls showcasing various perspectives of Normanton Park. This teases visitors on the development before they enter a spacious hall with the huge 3D model in the centre. This hall is separated from the other parts of the show gallery by walls which provide more space and opportunities to present more information such as location map, nearby amenities and more perspectives. These walls also help to insulate the noise in each section (3D model hall, discussion area and show units) from each other for better comfort and peace.
Practicality: The different sections of the show gallery are separated from each other by walls to insulate noise and reduce the number of people in each section for better comfort and peace. The discussion area is furnished with many round tables with accompanying chairs for visitors and marketing agents to hold discussions in groups of maximum 5 people each separate from other groups.
Creativity: The hall housing the 3D model is designed to be spacious and with a huge chandelier to give a feel of prestige and luxury. The colour scheme of the show gallery interiors also follows that of the development for consistent branding and also to evoke the look and feel of the unit interiors.
Overall Uniqueness: The hall housing the 3D model is designed to be spacious and with a huge chandelier to give a feel of prestige and luxury.