LIV@MB
Project Details
Project Name: LIV@MB
Development Company Name: Bukit Sembawang Estates Limited
Joint-Venture Partnerships: N.A.
Architect: Arc Studio Architecture + Urbanism Pte Ltd
Main Contractor: Lim Wen Heng Construction Pte Ltd
CONQUAS Score: N.A.
Location: Rest of Central Region
Total Gross Floor Area (sqft): 140760
Number of Residential Units: 298
Type of Area: Strata
Description of Project: At LIV@MB, what many desire, you can now own.
Close to the sea, in an extremely rare conservation enclave, nature and heritage all around. An area that has always been highly desired for its idyllic seaside and cultural charms, while remaining so close to the city.
Surrounded by the vibrant enclaves of Kallang, Katong, Joo Chiat and Marine Parade, LIV@MB is just a 3 minutes’ walk to Katong Park MRT Station.
Luxuriate in the great expanse of space on a sprawling 140,000 sq ft site where 80% of the development is dedicated to nature and recreation.
With prestigious schools and a suite of amenities at your doorstep to transform the way you live, work and play.
Official Project Website: http://livatmb.sg
URL for Virtual Tour: https://my.matterport.com/show/?m=HS9NirczgZk (3BR)
https://my.matterport.com/show/?m=wVqPvnRedFw (4BR)
Completion Status: Building Under Construction
Unit Allocation
Property Category: Condominium / Apartment
1 Bedroom: 39
2 Bedrooms: 113
3 Bedrooms: 118
4 Bedrooms: 28
Images
Video
Landscape Excellence
Landscape Aesthetic Values: A sprawling 140,000 sq ft site where 80% of the development is dedicated to nature and recreation with landscape & lifestyle facilities catering to different age groups spreads across 3 landscape decks, namely at the 1st storey, the sky lounge on level 11 and the roof top on level 20 with each corner having its own identity and lifestyle.
The dense planting wrapping the site impart the luxuriant tropical landscape found in these plantation homes. The planting has been zoned into various thematic enclaves for a more scintillating experience as one navigated through the development.
The approach driveway and the Mountbatten lawn, being at the forefront of the arrival experience, has a more formal tree planting. The Beach Villa has a more coastal selection of plants whilst the Rainforest villa is more tropical to reinforce the rainforest theme..
At the 1st storey, The center section of the development is occupied by a huge green lawn to provide a conducive, spacious and safe nurturing environment for families with young kids. This center green lawn also creates a huge block to block distance which creates great privacy and comfort level.
The clubhouse of LIV@MB is a collection of 5 unique pavilion inspired by seafront bungalows along the main swimming pool.
On the 11th storey, for residents who desire quieter pursuits, they may seek out solace in Jacuzzis nestled amongst the landscape to assuage their tired muscles through aqua-therapy or simply curl up with a good book in one of the many cosy lounge alcoves.
On the 20th storey, sits a lap pool that behold an infinite panoramic view formed by the prominent landed homes.
Social & Cultural Values: To be advised and shared further during site visit using the development model. (please include Green Mark provisions)
Liveability & Wellness: Refer to write up under landscape aesthetics values.
Green Plot Ratio: N/A
Landscape Replacement Area (LRA): N/A
Biodiversity and Habitat Creation: N/A
Design Excellence
Design Concept: LIV@MB is located at Mountbatten Estate with a rich heritage. Mountbatten Estate, located along East Coast, was famed for its beach and resort and was where the wealthy resided in the 19th and early 20th centuries, giving the estate its character by dotting Colonial Anglo-Malaya Bungalows throughout the estate. In the design of LIV@MB, we relish the opportunity to reinterpret some of the old architectural features and lifestyle with new modern architectural elements and living spaces.
Exterior Aesthetics: The hexagonal details on the external façade of the buildings are influenced by the traditional Peranakan tiling pattern and Peranakan architecture motif, paying homage to the rich Peranakan heritage of the area. Creating a distinctive design identity and lends a sense of unity and visual coherence to the entire property.
The glass curtain wall gives the development a luxurious and high-end identity, while the warm tones of the fins refers to the patina of aged bronze giving it sense of the old and is paired with the deeper tones of grey glass that is modern and contemporary. The facade design is intended to create a development identity that is contemporary with a hint of the traditional.
While for the landscape and facilities, The clubhouse of LIV@MB is a collection of 5 unique pavilion inspired by seafront bungalows along the main swimming pool. Peranakan-inspired tiles are selected for the floor of the main clubhouse pavilion.
The center section of the development is occupied by a huge green lawn to provide a conducive, spacious and safe nurturing environment for families with young kids. This center green lawn also creates a huge block to block distance which creates great privacy and comfort level.
Lifestyle facilities were also specially curated for different age group across 3 landscape decks.
Interior Aesthetics & Finishes: To be advised and shared further during site visit.
Facilities: A sprawling 140,000 sq ft site where 80% of the development is dedicated to nature and recreation with landscape & lifestyle facilities catering to different age groups spreads across 3 landscape decks, namely at the 1st storey, the sky lounge on level 11 and the roof top on level 20 with each corner having its own identity and lifestyle.
The Mountbatten lawn sits in the middle of the blocks to provides luxury of space and comfort in todays’ high density society within their own residential spaces. This creates a block to block distance of approx 55m which give great privacy and luxury of space to the residents.
At the 1st storey, The center section of the development is occupied by a huge green lawn to provide a conducive, spacious and safe nurturing environment for families with young kids. This center green lawn also creates a huge block to block distance which creates great privacy and comfort level.
The clubhouse of LIV@MB is a collection of 5 unique pavilion inspired by seafront bungalows along the main swimming pool.
On the 11th storey, for residents who desire quieter pursuits, they may seek out solace in Jacuzzis nestled amongst the landscape to assuage their tired muscles through aqua therapy or simply curl up with a good book in one of the many cosy lounge alcoves.
On the 20th storey, sits a lap pool that behold an infinite panoramic view formed by the prominent landed homes.
Maintainability: To be advised and shared further during site visit using the development model.
Design Considerations for Unit Layouts: 1) Space efficient units with sizeable living spaces and minimal corridor.
2) Units comes with windows in all kitchens and bathrooms including the smaller units, ensuring natural ventilation for all.
3) Both living and dining spaces are placed next to full length windows that allow plenty of natural light and ventilation.
4) All master bedrooms fits king size bed with most common rooms fits queen size bed.
5) Efficient and rare separate kitchen for the 1 bedroom.
6) Provision of private lift for the 3 and 4 bedrooms
7) Choice of units with or without balcony. Balconies comes with sizeable layout with slide and fold glass door to maximize usage.
8) Provision of yard area for most units to have it as a laundry area.
9) Homeowners can choose to convert a one bedder into a studio unit, or a powder room to one with shower facilities. There is also a choice of an open or enclosed kitchen, and warm and cool colour scheme.
10) Premium finishes and fittings with quality appliances were specially selected for all units
Sustainability Excellence
Ecological & Environmental Values: 1) Units are facing north and south directions
2) Cross ventilations were designed into the units layout
3) Electrical charging points are provided in the development
4) Sheltered bicycle lots are provided in the development
5) Natural ventilation for the lift lobbies and corridors
6) Provision of 5 ticks air conditioning system
7) Mechanically ventilated car park with CO sensors
8) Provision of energy labelled kitchen appliances
9) Provision of sanitary wares and fittings that are certified under WELS
10) Some landscape area are served by water efficient automated irrigation system
11) Use of stringent VOC limits for interior fittings and finishes
12) Provision of adequate natural ventilation and daylighting in common areas
13) Provision of bi-level motion sensor for artificial lighting system in common area.
Environmental Friendliness: It helps to increase sustainability, save energy and reduces environmental impacts.
More to be advised and shared further during site visit.
Green Mark Score: The development is set to earn the Green Mark Gold Plus award.
Innovation Excellence
Use of Technology: Each apartment comes with smart home features like smart digital lockset, and smartphone app control of the lighting, air-conditioning, water heating, and smoke detector systems.
All residents will also enjoy smart community living such as e-facilities booking, keyless letter box, smart parcel station, car plate recognition system and smart bicycle rack.
Relevance to Community: The smart home and community features will elevate the quality of life for all residents with such convenience at their fingertips.
Marketing Excellence
Marketing Objectives: In our marketing efforts, we want to develop a project of great value that meets customers’ demand and sell an aspirational lifestyle to the visitors.
With positive product reviews will enable us to command a premium, and buyer would be prepare to pay for what is worth.This in turns will increase profitability for the company.
With successful results and positive news, it will increase the corporate branding of the company, which will attract new customers and retain customers for future new launches.
Primary Target Audience: 1 & 2 Bedroom Units – Singles, young couples, DINKs, entrepreneurs, age 25+. They value a work-life-balance lifestyle and desire dedicated spaces in their home to pursue their interests and hobbies. Such as a home gym, gaming room or a dedicated home office corner setup. Also includes young couples who presently stay in District 15 and intend to purchase a matrimonial home near their parents.
3 & 4 Bedroom Units – Families, age 35+. They are attracted to District 15’s family-centric enclave providing connectivity to popular lifestyle destinations at the nearby East Coast, Katong, Joo Chiat and Kallang neighbourhoods for shopping, dining, recreation, and entertainment. The prime location also presents an array of prestigious educational institutions from preschool to tertiary level. Also includes Empty Nesters from the nearby landed enclave who are looking for investment opportunities.
Marketing Strategy: Both printed collaterals and digital marketing on website and social media platforms conveyed a multitude of unique selling points the location and development has to offers.
The main brochure was designed with 4 booklets, with each booklet having a different story to share and tells on the uniqueness of the location and development
Fly through video and perspective was also created to provide strong and better visualization of the development and the rare 80% landscape.
Our digital marketing campaign were also created into small bite size videos to shout out the unique offerings of the development as mentioned above
The showflat’s sales gallery design was modeled after the future clubhouse to provide buyers with a taste of the LIV@MB lifestyle. While The 4 show units show case in the sales gallery was profiled after the primary target audience as mentioned above.
Deployment of Marketing Technology: We adopted primarily digital marketing outreach such as e-brochures, website, virtual tours, videos and social media marketing on various media platforms to reach out to the target audience. Each outreach focuses and emphasis on the USPs of the development.
Modern technology such as e-balloting and virtual sale bookings were also used during the preview and launch day.
Promotion: USP of the product were presented through sales gallery & showflat, a large development model, virtual tour, e- brochures, marketing videos, development fly through videos, marketing videos, social media post and printed collaterals were all developed thoughtfully to capture and highlight all the USPs and upsell on the development.
All this promotional strategies helps to bring out a strong message which we would like to be delivered to the consumers and show them the kind of lifestyle the development has to offers.
Value-added Services: – One of the largest residential plots in the area with a rare 80% of the development dedicated to greenery and recreation. This provides luxury of space and comfort in todays’ high density society within their own residential spaces.
– The block to block distance is at approx 55m which give great privacy and luxury of space to the residents.
– Complimentary Concierge services for the residents
– Smart home and community systems to elevate the exceptional lifestyle.
– Optional Layout Schemes that allow selection of interior color scheme, open or enclosed kitchen, and conversion of spaces based on buyer’s needs and lifestyle.
Showflat Excellence
Space Utilisation: The showflat provides a walk through experience where the visitors would first be greeted at the reception counter and followed by a media room showcasing the marketing video.
Thereafter they will be guided to the sales gallery and be greeted by a grand model of the development with scale of 1:30 taking the centrestage of the sales gallery, conveying the great expanse of space on a sprawling 140,000 sq ft site where 80% of the development is dedicated to nature and recreation and also the generous block to block distance.
A grand LED panel takes the backdrop of the development model showcasing the fly through animation of the development providing the visitors a true lifestyle experience.
The showflat’s sales gallery design was modeled after the future clubhouse to provide buyers with a taste of the LIV@MB lifestyle.
While the 4 show units show surrounds the development model.
Practicality: The showflat is designed to be barrier free accessibility with seamless route throughout the sales gallery. While the arrangement and carefully curated furnitures in the sales gallery and show units allows ample and comfortable walking spaces.
Creativity: The interior of the showflat is modeled after the clubhouse of LIV@MB, inspired by a tavern with its roof designed to look like a single storey pitched roof bungalow, providing a cosy space for gatherings. Peranakan tiles are also featured in the showflat as an homage to the rich heritage of LIV@MB’s location.
A grand model of the development with scale of 1:30 taking the centrestage of the sales gallery, conveying the great expanse of space on a sprawling 140,000 sq ft site where 80% of the development is dedicated to nature and recreation and also the generous block to block distance.
Overall Uniqueness: A media room show casing the marketing video was specially created to present to visitors the convenience and heritage of LIV@MB. Perspectives of the facilities were also projected in the media room for visitors to view and appreciates the facilities which the development has to offers. A teaser seaside projection was also uniquely created to provide an interactive experience.
The majestic model is a bold step for a 298 units development. This was decided in the intention to provide an impressive viewing experience for the buyers to view, understand and appreciate the development better. With a grand LED panel playing the fly through animation taking the backdrop of the development model, helps to elevate the experience.
4 show units was also built for a 298 units development to allow visitors to fully appreciate and understand the different unit types in the development.