Irwell Hill Residences
Project Name: Irwell Hill Residences
Development Company Name: CDL Persues Pte Ltd
Joint-Venture Partnerships: N.A.
Architect: ADDP Architects LLP
Main Contractor: Woh Hup Pte Ltd
CONQUAS Score: 95
Location: Core Central Region
Total Gross Floor Area (sqft): 38666.37
Number of Residential Units: 540
Type of Area: Strata
Description of Project: Designed by world-renowned MVRDV, Irwell Hill Residences is a 540-unit condominium located along Irwell Bank Road at Prime District 9 – Comprising two 36-storey blocks with common facilities at environmental deck, sky and roof terraces, with the towers built around the heritage raintrees.
Official Project Website: https://www.cdlhomes.com.sg/irwellhill
URL for Virtual Tour: https://www.cdlhomes.com.sg/virtual-tours/?vt=irwell-hill-residences
Completion Status: Building Under Construction
Property Category: Condominium / Apartment
1 + Study: 102
2 Bedrooms: 302
3 Bedrooms: 66
4 Bedrooms: 35
5 Bedrooms or more: 1
Landscape Aesthetic Values: Irwell Hill Residences is unlike any other development in the neighbourhood. With its naturally elevated terrain, this expansive hillside haven welcomes all to indulge in its array of facilities. From function rooms that are equipped to host meetings and conferences for the convenience of residents working from home, to a plethora of facilities masterfully designed for lifestyle wants and needs.
Social & Cultural Values: Conﬁgured to optimise the living environment, the architecture by MVRDV & ADDP seamlessly integrates the conserved heritage raintrees into the landscape while placing attention to the details within the grounds.
Liveability & Wellness: Incorporating the efficiency of a sustainable construction method, the architecture also connects the botanical landscape with the outdoor spaces of the balconies to create a green and enjoyable dwelling experience.
Green Plot Ratio: 7.3
Landscape Replacement Area (LRA): 57.01%
Biodiversity and Habitat Creation: Native species 4.5%, Pollinator friendly species 0%
Design Concept: Designed by Concept Architect – MVRDV from Netherlands and Principal Architect – ADDP from Singapore, Irwell Hill Residences will stand out among the neighbouring high-rise as distinctive architecture showpiece, bringing vibrancy to the neighbourhood with its lush sky/ roof terraces and champagne gold pixel-patterned facade design. The architecture seamless integrated the conserved heritage raintrees into the landscape, will inject a significant presence of greenery to the neighbourhood, that leads as an example in promoting a green and sustainable communal living.
Exterior Aesthetics: Configured to optimise the living environment, the architects seamlessly integrates the conserve heritage raintrees into the landscape while placing attention to the details within the grounds. Incorporating the efficiency of the PPVC construction method, the architecture also connects the botanical landscape with the outdoor spaces of the balconies to create a green and enjoyable dwelling experience. Envisioned by MVRDV, the champagne gold pixel-patterned facade of the two towers is a deliberate departure from the predictable, while injecting a bold breath of design to Singapore’s skyline.
Interior Aesthetics & Finishes: Each unit comes with marble flooring in the living and dining room. It includes thoughtful touches that allow one to transform spaces for working at home to designs that incorporate sustainable materials. Bathrooms are finished with branded fittings from Gessi and sanitary ware from Geberit and kitchen equipped with appliances from Miele and Bosch.
Facilities: The sense of arrival at Irwell Hill Residences is unlike any other development in the neighbourhood. With its naturally elevated terrain, this expansive hillside haven welcomes all to indulge in its array of facilities. From function rooms that are equipped to host meetings and conferences for the convenience of residents working from home, to a plethora of facilities masterfully designed for lifestyle wants and needs.
At Level 24 of both towers, Vista Co-Work is a purpose-designed space reserved for residents to work without leaving home. Here, the bespoke workstations are equipped with WiFi, charging points and a view of the sky framed by the greenery.
Maintainability: Maintenance Strategy Report (MSR), Operational and Maintenance Manual (OMM) and Maintenance Advisory Notes will be reviewed from design to construction stage and handed over to MA/ MCST during project handover stage.
Design Considerations for Unit Layouts: Each unit adopts a functional and efficient layout to suit various lifestyle needs to cater to the different target audiences. Built-in within the Studio an 1-bedroom+Study units, are bespoke countertops that can very easily converted into workstations, extended preparation spaces and dining tables.
Ecological & Environmental Values: Conservation of heritage raintrees and adoption of Active, Beautiful, Clean (ABC) Waters allow the home owners to enjoy the vast extent of greenery and natural heritage
Environmental Friendliness: BCA Green Mark Award (Gold Plus) under GM RB:2016
Use of Green Label products for both building materials and unit fixtures/ fittings to ensure a lower environmental footprint and higher energy efficiency for this development
Green Mark Score: GoldPlus
Use of Technology: Offering of Smart Home System to the home owner, features which can be controlled remotely (ie air conditioning, lighting, voice control) via an app on mobile device. The app also allows Smart facilities booking and inviting visitors with a QR that can be contactless entry to the development
Relevance to Community: Irwell Hill Residences will stand out among the neighbouring high-rise as distinctive architecture showpiece, bringing vibrancy to the neighbourhood with its lush sky/ roof terraces and champagne gold pixel-patterned facade design. The architecture seamless integrated the conserved heritage rain trees into the landscape, will inject a significant presence of greenery to the neighbourhood, that leads as an example in promoting a green and sustainable communal living.
Marketing Objectives: From the redevelopment of Spring Grove and Cliveden to the more recent ultra-luxury freehold Gramercy Park and New Futura which have been sold out, CDL has understood and created iconic residences for discerning buyers who wish to live or invest in this prestigious neighbourhood.
CDL’s next residential project sits on an elevated site next to Leonie Hill and accessible by a new road from Irwell Bank Road. The upcoming MRT station is across the road and Great World City with its established mix of shopping, F&B and entertainment amenities is a short stroll away.
As such, this site holds excellent opportunities when it came to creating a unique luxury residence.
The immediate Leonie Hill vicinity is an extension of the affluent Grange and Patterson Hill enclave and holds a mixed collection of mature and redeveloped condos. Families who have grown up living in this area have an affinity to return here while the newly minted rich understand the prestige of owning a new home here.
That’s why even though a side of our development fronts River Valley Road, our project will better benefit and justify its premium appeal by stressing its Leonie Hill and Grange Road pedigree.
This pedigree also extends to the longstanding reputation of trust earned by the highly awarded developer, City Developments Limited and its choice of the renowned architects MVRDV from The Netherlands and ADDP from Singapore.
Primary Target Audience: Local and foreign buyer/investors looking for a modern iconic home in the prestigious Leonie Hill/ Grange Road enclave.
1- Empty nesters who have grown up around here and seek to return.
2- Successful couples and families who aspire to live in this prestigious enclave.
3- Local and foreign investors who believe in the long-term value of a home by a reputed developer with a track record for build quality and design excellence, especially in this neighbourhood.
Marketing Strategy: To build strong interest in the project,
the Sales Gallery is prominently located next to the actual development site. Hence it presents as an excellent opportunity for prospects to relate the project to the actual location in terms of amenities and accessibility. On top of that, we also had prominent 5m high hoarding which featured the USP of the product which could appeal to the affluent residents staying nearby and passers-by.
Other than the above, we also market through the various touchpoints to reach out to the masses via TVC, Press Ads, OOH, Radio and even digital banners on high-traffic websites.
Deployment of Marketing Technology: • Interactive microsite
• Electronic mailers
• Showflat virtual tour
• Showflat walk-through videos
• Online banner ads
• Marketing video
• Giant LED TV at the sales gallery to showcase marketing video and animation at sales gallery
• Full Page Full / Junior Page Colour ads in local newspapers
• TVC on CNA
• Radio Spot Buy on local selected stations
• Social media video post
• Online banner ads
• WeChat Post to reach out to overseas prospects
Value-added Services: • Vista Co-Work on Level 24 of both towers to facilitate residents working from home
• Function rooms that we equipped to host meetings and conferences
• Bespoke countertops for Studio and 1-Bedroom + Study that can be converted into workstations or dining area
• Premier Residential Services
Space Utilisation: All 3 show units; Type A3S(b), Type B5 and Type D though are small, the design more importantly acts as a device to transform the space which is not just a standard living space of a typical condominium, but rather it transforms into the function of an office space. This flexibility of a typological change in the housing is very important in current pandemic situation and it also shows us the possibility of what the future of new homes will eventually be.
Type A3S(b) – 1Bedroom + Study unit
Very interesting one could say the dry kitchen cabinet takes the center space of the one bedroom apartment, it becomes not just an important conversational piece within this small apartment of 492 sqft, but rather the kitchen has the ability of becoming part dining table part study table. Also, if more space is needed, the dining table could be folded and kept in so that the living space becomes enlarged – this transformation is clearly shown that in such a tight space, multi-functional spaces can be happened within
Interestingly there is also a separate study room where there is a nice niche which is not seen from the living space, rather it is secluded at the corner but still a part of the living space as u enter the apartment from the main door. Another feature of the utilization of space can be seen from the balcony, where it has become a private study sanctuary instead of a typical balcony setting. Therefore, this variation of programs is displayed in such areas of how one space can be fully utilized.
Type B5 – 2 Bedroom Unit
In this unit, the living dining relates to an open concept kitchen which can be closed if the owner requests, through the use of sliding panels. The kitchen also becomes a celebration of activities where cooking is an enjoyment of a piece of art.
One of the common bedroom has been converted into a study cum bedroom space. It has a flip-down bed where it allows the functionality of when in the day; it could be a study room, whereas in the night it could be a guest bedroom. This therefore demonstrates the live/work environment possibility in the development.
Type D – 4 Bedroom Unit
You the function of the dry kitchen not only acts as solely a cabinet space, but the materiality of the door used for these cabinets are in glass, where one can display items – taking a notion of a museum-like collection of accessories which could be plates or vases. This museum-like quality becomes part of the living space feature design.
Beside this feature design, the use of a Cora Onyx marble also adds as an added feature to enhance the modern luxury look- and that is what City Developments Limited aims to achieve, alongside with the renowned architect for this development, MVRDV. The master bathroom uses feature marble for both the floor and the wall, including a steel screen structure that acts as a display shelf. A combination that portrays a luxury look, that is not seen in much developments in Singapore. In additional, all bedrooms besides the study room are able to fit a King, Queen and even a double single sized bed.
Finally, the use of reflective steel in all 3 show units which is the identity of Celebrity Designer: Peter Tay’s work. This materiality not only makes the living space more interesting but it creates that duality of space and increase the footprint and volume in a 3 dimensional way. Additionally, the exterior spaces like the balconies are brought in, all through the use of reflection.
Practicality: The use of flipping/folding in the dining space allows the spaces to be flexible; it functions differently within the different times of the day, accordingly to its needs. As for the flexibility of bedrooms, one can see that the use of the flip-down bed transforms the space immediately – Transforming the room to be a study in the day and a guest bedroom in the night. Lastly, outdoor spaces like the balconies could be an extension of the living space. The introduction of a bar like table top outdoor allows the space to be an entertainment area where is not only just a drinking area but also it could be used as a work top. This is the duality function that are displayed throughout the show units – a duality function.
Creativity: The use of reflective materials such as treated steel is the signature of Peter Tay’s work through the idea of reflection and this is one idea we could use to bring in the outdoor indoor.
Overall Uniqueness: Balcony spaces are no longer treated as balcony spaces. They are also seen as additional activity areas like a outdoor gym, bar area, open air office – where you are surrounding by the beautiful landscaping around Irwell Hill. Living spaces could also be alternative spaces; office in the day, entertainment in the night, or even a museum- like space which allows one for display. Not only transformable and alternative spaces but the use of materiality brings out the features of each unit – the unique quartz top and backsplash of the kitchen that heightens the space for cooking, to the use of steel and glass that combines together to portray a modern luxury living space.