Project Name: Atlassia
Development Company Name: K16 Place Pte Ltd
Joint-Venture Partnerships: N.A.
Architect: Formwerkz Architects LLP
Main Contractor: N.A.
Location: Rest of Central Region
Total Gross Floor Area (sqft): 42386.77
Number of Residential Units: 31
Type of Area: Strata
Description of Project: 1. Stay gentle as you reclaim a personal rhythm and revive forgotten longings.
2. Stay inspired by a tapestry of culture and creativity that beckons around the corners.
3. Stay connected within the walkable, ever-evolving Joo Chiat neighbourhood.
Official Project Website: https://atlassia.sg
URL for Virtual Tour: https://atlassia.sg/360-tour/
Completion Status: Building Under Construction
Property Category: Mixed-use with Residential components
1 Bedroom: 1
2 Bedrooms: 13
2 + Study: 6
3 Bedrooms: 3
3 + Study: 2
4 Bedrooms: 5
5 Bedrooms or more: 1
Mixed-use with Residential components
Types of Use: Residential, Retail
Proportion per use: Resi – 80%
Commercial (shops & restaurants)- 20%
Integration of Components: N.A.
Accessibility: 12 mins drive -CBD
15mins drive – Changi Jewel
12 mins walk – Eunos MRT
14 mins walk – PLQ
Landscape Aesthetic Values: N.A. – as a conservation shophouse project – there is no landscape
Social & Cultural Values: N.A.
Livability & Wellness: N.A.
Green Plot Ratio: N.A.
Landscape Replacement Area (LRA): N.A.
Biodiversity and Habitat Creation: N.A.
Design Concept: The rear extension is a celebration/ revival of the existing heritage site.
Exterior Aesthetics: A play on materials – the rear extension is cladded with terracotta (similar to the existing shophouses roof), albeit the terracotta being a modern form instead of the traditional clay tile.
Terracotta is a breathable material and naturally keeps any building cool with its ventilation qualities (sustainable aspect).
Custom breeze blocks are used for the railings to celebrate the heritage but with a modern form.
Common corridors have a curved ceiling detail, celebrating further the artistry of the Joo Chiat area.
Interior Aesthetics & Finishes: Within the unit – choice of tile texture (buyers can choose between matte rough or satin smooth textures), choice of integrated granite kitchen sink colour (buyers can choose between practicality-black or aesthetic-white), we provide units fitted with false ceilings and downlights/ ceiling lights/ cove lights so buyers don’t have to worry about renovations when they move in. High ceilings are incorporated whenever allowed, we have also incorporated plentiful windows to allow for more light and air. Large-format tiles are used in the living/dining areas. Integrated carpentry lights are provided with the unit.
Facilities: Jacuzzi, e-charging for e-bike and e-car, swimming pool, smart security (smart parcel delivery/ drop-off)
Maintainability: Porcelain tiles used are almost maintenance-free. No high ceiling lights are installed, instead, wall lights are provided.
Design Considerations for Unit Layouts: Due to the tightness of the site, each unit is painstakingly designed. We have more than 20 unit plans for only 31 units. As such, each unit has been maximised and designed as if it were a single dwelling house.
Ecological & Environmental Values: N.A.
Environmental Friendliness: N.A.
Green Mark Score: N.A.
Use of Technology: Smart security for smart delivery/ parcel drop-off
Relevance to Community: Convenience
Marketing Objectives: To communicate the following:
We develop in collaboration with a curated list of highly-acclaimed design firms that are attuned to innovation, immaculate details and an honest, hands-on approach to crafting spaces. As a truly local boutique real estate developer, the firm aspires to create good homes that inspire a sense of belonging.
Primary Target Audience: 1st-time home buyers, families that are right-sizing, investors, buying for their own stay.
Marketing Strategy: 1st time home buyers are relatively young and tech-savvy, our marketing is integrated into a mobile-first website (atlassia.sg).
Investors are foreign and our website, with integrated 360 virtual tours and 3D floor plans is easily accessible by investors.
Deployment of Marketing Technology: The website is embeddable directly to sales tools like PropertyGuru, i.e. 360° tours can be directly viewed within PropertyGuru if the website is stated in the advert.
No pdf soft copy brochure is used, the website is used directly as a sales tool to maintain interactiveness with end consumers.
Promotions: Marketing video intersects video shots of surrounding walkable neighbourhoods and video renderings.
Value-added Services: As a boutique development, besides investing in smart security for smart parcel drop-off and e-charging for e-cars and e-bikes, we’ve opted out of other smart home services as this would just increase maintenance costs for the buyer down the road.
Space Utilisation: Jack and jill design of showflat makes showflat seem much larger than it actually is.
Integrated kitchen counters on all 3 sides of the compact kitchen with drawers & inner drawers + peg board to maximise space utilisation. Backlit fluted glass are used in kitchens to create a sense of space.
High ceilings with modular pole system wardrobes means wardrobe space extends all the way up to the soffit. Any nooks are created into multi-functional cabinet space (e.g. dB cabinet). Multi-function kitchen equipment, e.g. microwave-oven
Practicality: Showflat has an overall neutral theme to create a larger sense of space. Round tables are used as dining to maximise dining space. Mirrors are used to extend the sense of space.
Creativity: Located in a blossoming heritage enclave near Singapore’s East Coast, Joo Chiat Place has an irresistible charming vibe. Understanding the history of conservation shophouses, we placed a strong focus on design and an understanding of today’s lifestyle. Heritage, old meets new and modern luxury.
Overall Uniqueness: Instead of the typical showflat where the showflat looks like a hotel room, our showflat has an extremely neutral palette which widens the space and simplifies the visual palette.